as creative director of doe, i’ve worn many and all design hats from a total rebrand to emails and packaging design.
click about and explore! or if you’ve only got a minute, check out my favorite campaign ever
🦋 the fairy collection 🦋 the fairy collection 🦋 the fairy collection 🦋 the fairy collection 🦋 the fairy collection 🦋 the fairy collection 🦋 the fairy collection
Our fairy collection was the most anticipated launch at doe. Our audience had been asking for a clear band lash for the longest time
and this launch had to be fun, exciting and pretty. I created a new sleeve and lash boxes that encompassed the light, airy and summery feeling our fairy lashes were trying to create. I also directed and produced our photoshoot in hopes of creating the right kind of
assets needed for this campaign. I think we definitely pulled it off! Check it out below.
